John StaufferClosing the Empathy Gap: Six Ways to Build Better Consumer InsightsAt the end of July, I spoke at the Digital Summit in Kansas City and presented on this topic, Closing the Empathy Gap: Six Ways to Develop…Aug 17, 2017Aug 17, 2017
John StaufferThe Mysterious Case of Vanishing Voter GroupsLook at this chart from Pew! What in the hell is going on??Oct 21, 2016Oct 21, 2016
John StaufferinPicnic, LightningHow to Find Insight Lurking in Your DataMost industries have a few top-tier influencers, a somewhat larger minority of people creating a bit of content, and then a big chunk of…Mar 8, 2016Mar 8, 2016
John StaufferinPicnic, Lightning12 Books for Digital StrategistsSome new, some old. All good.Jun 26, 20152Jun 26, 20152
John StaufferinPicnic, LightningHow to Pitch and Defend Your IdeasDon’t mix ideas with executionsJun 22, 2015Jun 22, 2015
John StaufferinPicnic, LightningBig EmpathyHow thinking small fosters a culture of big, empathic ideas.Mar 26, 2015Mar 26, 2015
John StaufferinPicnic, LightningThree Storylines in Pew’s Social Media ReportI'm a strategist focusing on social & digital media. Here are three things I found interesting in Pew’s Report.Jan 13, 2015Jan 13, 2015
John StaufferinPicnic, LightningFeathers & FlightYour news feed is mostly producitivty porn. There’s a better way.Nov 6, 2014Nov 6, 2014
John StaufferinPicnic, LightningThe Detox ParadoxThe value of contradictions in brand planning.Aug 22, 2014Aug 22, 2014