product insights from wechat
katie zhu
50631

Thanks for the detailed write-up :)

Most interesting thing I’ve seen with a WeChat integration: advertising and building a bridge to physical product sampling.

In many subway stations, there are [fancy] vending machines with product samples inside (snacks, toiletries, etc). The machine will dispense a free sample after the user follows a brand on WeChat (by scanning a QR code), and maybe even ask a questionnaire.

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