Welcome to Wonderland

Berlin always seems to be defined by post-s… Post-Nazism, Post-Communism, Post-Cold War, Post-Wall, Post-Techno. But what is it now? Sometimes the city is aptly called Berlin Wonderland. Although some of its original citizens might beg to differ that we are also in a post-Wonderland era as well, I believe the title still holds true and perhaps Berlin could be considered one of the Western world’s rare Utopias.

Can it be that we can only create this optimism and effervescence out of complete downfall and decay? The concept of gentrification is entirely based on that and we have seen it in…

A UX-Thropology Op-Ed special

For so long it’s been said the Digital Natives were going to be a messed up generation because they were born PI (Post Internet). The people saying that were primarly Millennials, like myself, who tend to wear their analog childhoods like a badge of honor. “We are the last generation to experience analog! No cell phones! We called on landlines! Twitter? We passed notes in the hall…

Stories about human behavior when it comes to technology and Global User Experience.

by Joie Reinstein

I guess it shouldn’t come as a surprise that a city that has a long history of being spied on, is perhaps the most private place in the European union when it comes to the internet. This was made very clear to me at a UX meet-up one night in Germany’s most creative capital. “I should warn you, if you do any UX work here, be prepared to put in layers and layers of security measures and passwords. They love passwords.”

Olaf Hussein, a Dutch menswear designer has created a brand that is quickly becoming coveted in this market. After doing a short run of jeans which he tested out in a store in Amsterdam, and then being spotted by none other than the team at Tommy Hilfiger, he realized perhaps he had the skills to launch his own line. What really gave him a boost when it comes to the growth of his brand is his keen ability to use the internet to his advantage: using a website as the ultimate story telling tool for each season. As a result…

Stories about human behavior when it comes to technology and Global User Experience.

by Joie Reinstein

In Amsterdam, they often make you pay for a glass of tap water but never to use the internet.

That’s what I learned time and time again as I made my way through the Dutch capital. Every cafe, restaurant and space would happily allow you to connect to their wifi, but when it came to more “common” things, it was met with reticence. I believe that this contradiction actually sums up the state of Holland as a whole. The capital feels more like a…

Stories about human behavior when it comes to technology and Global User Experience.

by Joie Reinstein

Even in a busy world capital such as London, it seems that mobile technology usage is a solitary activity.

Monday night in the Angel, Islington Area of London, my friend Will and I sit down to a lovely meal at a local French restaurant. As we are enjoying our food and discussion, we glance around the room. “Look, if we were in New York, everybody’s phones would be lying in front of them on the table. Here I don’t see a single phone anywhere!”…

Stories about human behavior when it comes to technology and Global User Experience.

by Joie Reinstein

Perhaps one could compare a Stockholmite to a New Yorker’s relationship with technology to their relationship with their lunch. New Yorkers will sit in front of their computer and scarf down a salad they probably ordered on Seamless, thus not even having to get up from their seat. They want it now, they want it fast and they don’t have a moment to waste as time is money and also their job is on the line. In Stockholm, generally an hour is taken for…

Joie Reinstein

Creative Strategist & UX Designer, Global Nomad, K-pop Dancer.

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