VINI is Changing the way You Buy Wine

How far out of your way must you go to get a bottle of vino? For most thirsty Torontonians, the answer is a resounding “Too far”. Picture a hot summer day (remember those?). All you’re craving is an ice cold glass of something. Or maybe you’ve got a crew of people coming over for dinner. If you’re walking to the liquor store, have fun lugging your finds back home, readjusting your grip every two blocks as those handleless paper bags slip through your sweaty fingers. Driving? Good luck finding a parking spot. May the odds be ever in your favour.

The liquor store does have some cheap options as far as wines go, but you better have some serious self-control (and a keen eye for cheap additives and residual sugars). Its entire design is setup to make you spend more. Smaller bottles and items on promo up at cash? Don’t mind if I do. Last year, the average transaction at a liquor store in Ontario was valued at $35.38. That’s no 2 buck chuck.

It’s time to start budgeting your time and money more effectively. That’s where VINI comes into play. The average approximate price per case of 12 is $302.36, roughly $25.20 per bottle. This is just the average though! The lowest price of a bottle in a case of 12 is $11.10/bottle. For a wine hand selected by a pro in Toronto’s wine arena, that’s a steal. And all at the click of a button? No road rage, no standing in line, no judgement. Just wine delivered at the click of a button. Quick and easy. What’s next?