

Product Designer @maze.design. Running monsho .studio. Habit-forming products, AI & shibui
…day, writing is just as important as interaction design and visual design. Increasingly, it’s about having a conversation; paying attention to the meaning of the words, the efficacy of communication, the overall tone, and the brand’s “voice.”
In the crazy profusion of alternatives, some designs are accepted and some are discarded. In the midst of this chaos, the balanced use of aesthetics, efficiency, and usability plays a major role in distinguishing the UX trends that have proved to be the strongest and garnered the most user acceptance.
On the “soft side,” results are categorized into increased customer loyalty and net promoter scores (NPS), increased word-of-mouth referrals, productivity gains, and increased efficiency. On the “hard dollars” side, increased earnings and cost savings are gained from fewer support calls, less spent on development, fewer development “redo” cases, less user-testing, increased sales, and so on.