Words exclude others
Think about the time when you impressed someone and how you did so. Was it the idea or the communication that stood out?
Both. An idea cannot be brought to light without clarity of words. An eloquent speech loses its appeal without new perspectives.
Each of us lives in a language bubble in which the way we talk resembles with that of those around us. If we all exchange the same thoughts, we lose insights. If we only pay attention to the craft of ideas, we lose persuasion.
So choose carefully, which bubble to pop.