The solution is solid research on the subject matter, that speaks louder than personal opinion.

Today, Treatwell is the largest hair and beauty marketplace in Europe. A 24/7 beauty booking platform that puts customers and salon owners in control, Treatwell customers can book at times and prices that suit them, giving them all the style know-how they need to look and feel amazing. Users navigate the app or site to find their desired treatment to book via the following categories — hair, hair removal, massage, nails, face, body, and spa days. I was tasked with designing icons to represent each of these categories.

If you’ve designed icons (or anything) before, you may have found yourself…


Trading has an ugly past. Stereotypes like those in The Wolf of Wall Street dominate perceptions of the industry. While many cases are well deserved, there are some exceptions, one of the latest and most innovative, is the app from Pelican Trading.

Edit: from 2017–2018 I worked for Pelican as their Product Designer. You’ll learn more about the app below, but if you’re thinking about starting to trade for real, think twice! Between 74–89% of retail investors lose money when trading CFDs. You should consider whether you understand how CFDs work, and whether you can afford to take the high risk of losing your money.

Pelican holds a unique regulatory license, allowing them to provide trade execution and peer-to-peer messaging on the same platform, making trading accessible for everybody. Whether someone’s serious about making big money, or just wants to see what…

Jon Parkinson

I design digital products and help organisations big and small connect with their audience

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