Fueled by famous advocates like Greta Thunberg, the carbon offset movement has experienced a boom in recent years. Everyone from politicians to airlines to fashion brands are talking about carbon offsets. With the climate crisis now considered the world’s gravest existential threat, carbon offsets have come under intense scrutiny due to their popularity.

If climate change is caused by releasing carbon into the atmosphere, then becoming carbon neutral seems like a good thing, right? Unfortunately, it isn’t that straight forward. In theory, the oil industry, the largest polluter in the world, can claim to be carbon neutral by only purchasing credits while continuing to produce more greenhouse gasses than any other sector. …

Travel provides an opportunity to relax, explore, and learn about our amazing world. Unfortunately, it’s an industry that harms local and global environments. Around the world, ignorant travelers continue to ride elephants, pet lions, swim in reefs with toxic sunscreens, and disrespect local society traditions. There’s a reason why Americans are one of the most hated tourists. Fortunately, there are ways to travel sustainably.

Sustainable tourists attempt to only make a positive influence on the environment, society, and economy. Some will tell you not to fly due to carbon emissions. …

How the DTC unicorn gets Away with selling unsustainable plastic products

Over the last few years, Away Travel has become a household name. Their DTC first-mover advantage, creative millennial marketing strategy, and focus on design made them a leader in the industry. Recently valued at $1.4 billion, the disruptive growth is nothing short of impressive. However, in an age where consumers demand sustainability, Away Travel has managed to sneak into millions of American homes without any sustainable products. How has no one exposed the truth?

What’s Inside the Plastic Bag?

Away makes most of their luggage with two types of plastic: Polycarbonate for hard cases and Nylon for soft luggage. …

The spread and truth behind H&M’s Billie Eilish sustainability PR stunt

H&M has the best PR agents in the world. After a year of global headlines labeling the Sweedish fast-fashion giant as the #1 greenwasher in the world, they begin 2020 with the launch of a sustainable collaboration with the world’s hottest pop-star, Billie Eilish. The only problem is that the collection is not remotely sustainable.

A quick google search will reveal the power of PR.

I’ve been manufacturing apparel for the last decade and have witnessed every detrimental effect of the apparel manufacturing process. Even the most “green” or bluesign approved factories, cannot control their impact on the environment. Despite what many brands may claim:

Sustainable brands do not exist.

Far too often, the meaning of buzzwords get misconstrued, so here’s a reminder of what “Sustainability” actually means,

The quality of not being harmful to the environment or depleting natural resources, and thereby supporting long-term ecological balance

Why I’m Against The Use Of The Word “Sustainable”

A lot of brands make unsubstantiated sustainability claims, while others go into more detail. It doesn’t matter. The rise of “greenwashing” has completely devalued the meaning of the word “sustainable”. The general public blindly associates sustainable labeled products with being good for the environment. …