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Jon Hale
Jon Hale

Jon Hale

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Jon Hale
Jon Hale
Sep 14, 2018 · 5 min read

Sensors are the New Shovels!

“During the Gold Rush, it’s a good time to be in the pick and shovel business” — Mark Twain.

Jon Hale
Jon Hale
Aug 5, 2018 · 6 min read

The Path to More Commercial Drones

“Drones overall will be more impactful than I think people recognize, in positive ways to help…

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Jon Hale
Jon Hale
Jul 30, 2018 · 5 min read

SaaS Customer Acquisition Costs

I had a meeting with a really smart founder today who asked the question: what is a reasonable customer acquisition cost (CAC) in a SaaS business and when will a potential investor red flag my CAC metrics and customer acquisition strategy? I responded with an abridged…