Jon ScottStart thinking of your customers as characters in your brand story.Everyone experiences their life in ‘story mode’, understanding, recording and interpreting their ‘story’ differently. We store these…Nov 14, 2021Nov 14, 2021
Jon ScottYour typeface helps tell the story of your brand character.Every typeface is perceived differently — each conveying a set of character traits. These traits can include gender, personality…Nov 14, 2021Nov 14, 2021
Jon ScottUnderstanding your brand audience: The rule of seven.The seven key metrics that capture customer insights to help build and maintain a strong brand.Nov 14, 2021Nov 14, 2021
Jon ScottImprove your reputation through your communications.For 20 years the Reputation Institute has been tracking and analysing stakeholder perceptions in 25 industries across 40 countries for more…Nov 14, 2021Nov 14, 2021
Jon ScottThe importance of your brand origin storyOften overlooked, your origin story is an important part of building your brand. Your customers are searching for an emotional connection…Nov 14, 2021Nov 14, 2021
Jon ScottWhy put sustainability at the heart of your business?What do Apple, Unilever, Volkswagen, and Google have in common? Other than being business leaders with high turnover, they put…Mar 24, 2017Mar 24, 2017
