How and Why Should You Develop Business Personas For Your Customers?

A persona is a character drawn from theater and storytelling that helps you address needs of your target market based off data and metrics. You can create business personas by developing different profiles to create an empathetic sensory in your customers’ lives that triggers their needs to come to you for help.

In the story line, you can become the hero. Your persona can be the hero, antagonist or narrator. The plot of great storytelling, especially in sales copy for sales funnels, is designed to build customers’ interests with scenarios that ensures a sense of security and understanding.

Check Your Research

Big data, or recent market research, shows you what your customers are looking for and gives you an opening to provide excellent services that match your company’s objective, goals and establishes a seamless alignment of your marketing and sales.

As both teams understand and grasp your customers’ persona, they’ll create ideas and implement strategies to attract the best buyers for your product or service. Nonetheless, you create an ideal associate or acquaintance your prospects want to deal with on a regular basis. You soon create a friend they want to share their money, time and energy profitably.

How Do You Create A Business Persona?

A business persona makes your customers feel comfortable. Your persona enlightens them and addresses their needs for understanding. Your business persona should understand your customers and know what your customers want from your business. It’s like a best friend you never had.

Business personas are created by analyzing your customers. Who are they? What do they want? How can you fulfill their needs? As you look into these factors you will need to learn and talk to your customers to find out what they want and expect from you as a business.

Make Your Persona Likable

Likability closes sales. Customers feel comfortable with people; thus, make your business persona likable, open, transparent and flexibility (not too flexible). Your business cannot be everyone’s best friend; choose a crowd that connects and sell yourself to their buyer persona.

Remember the friends that show up when they want something? Your persona has to be the opposite. Keep your persona active, engaging and transparent at all times. Clients can sense when there’s pretentious attitudes from an organization or persona; clients will respect and trust you if they see you and hear from you on a consistent basis.

Jonah Engler is a successful entrepreneur, investor, franchise owner and coffee lover who hails from New York City.