Jonah MalininGOBSMACKEDTechniques to get unstuckCreative blocks hit suddenly and randomly. Like quick sand, the more I fight it, the deeper I sink. The more I panic, the longer it takes…Apr 23Apr 23
Jonah MalininGOBSMACKEDThis will make your readers love youJoan Didion wrote a magnificent article titled Why I write.Apr 221Apr 221
Jonah MalininGOBSMACKEDHow to come up with a sticky product nameI’ve spent a lot of my life dreaming. Writing big campaign headlines plastered across New York City. Scripting Superbowl Ads. A grand…Jan 291Jan 291
Jonah MalininGOBSMACKEDThe better you write, the higher you goI’ll keep this short and sweet. Like a dollop of whipped cream on my pups nose. There for an instant and then…GONE.Jan 16Jan 16
Jonah MalininGOBSMACKEDThis ad is so goddamn perfect it’s making me question my entire careerLuxury advertising pisses me off. Besides the products being outrageously expensive and intentionally exclusive, every campaign follows a…Jan 619Jan 619
Jonah MalininGOBSMACKED13 of the greatest copywriting examples you’ve never seen“Come for the bed, stay for the story. “Jan 513Jan 513
