Feb 26Member-onlycoming of age.This morning I woke up outside the sheets. The fan blew cold air on my warm skin as I rolled to the side and slipped into black rubber Birkenstocks. I walked through the bedroom door into a borrowed living room. We’re renting a fully-furnished home in California which is an…Art1 min readArt1 min read
Feb 25Member-onlythis is your last life.Don’t be so afraid to fail, that you’re too afraid to try.Poetry1 min readPoetry1 min read
Feb 24Member-onlythe knew normal.The orange Nike shoebox. A classic, bright silhouette with unshakable relevance. Nothing symbolizes potential quite like it. It’s not just a vessel for products. It’s an invitation to something exciting and unknown. An advantage in sport and life. “The simple shoebox tethers us to where we started and suggests infinite…Nike2 min readNike2 min read
Feb 15Member-onlyshe said i’d never work in advertising.Rain poured down as I sprinted through the doors of my Advertising 101 course. It was an odd classroom — tiny and windowless. On the first floor of my former dorm. Desks were set up in a semi-circle like we were preparing for an intervention. Though short in stature, our…Advertising3 min readAdvertising3 min read
Jan 10Member-onlymove across the country, spend too much money, and disappoint people.We drove for three days from Chicago to San Diego. Through the golden fields of Nebraska. Grabbed a beer with friends in Denver. Found the best damn wings we’d ever tasted in Aspen. Walked across grey sand in Utah as the sun rubbed her eyes and woke up. Our Jeep…Writing2 min readWriting2 min read
Published inBetter Marketing·Jan 4Member-onlyThe Marketing Genius Behind Graza’s Sensational LaunchBe where everyone else isn’t. — Andrew Benin and his team can feel something is happening. Their DTC olive oil brand “Graza” will officially launch in less than 24 hours. As the clock ticks past midnight, Graza turns on their Shopify site for a final test run. But they notice an irregularity. The site is already…Marketing3 min readMarketing3 min read
Dec 19, 2022Member-onlytend to your garden.When I published my first article online in 2018, I had this overwhelming feeling of desire. I saw a future funded by writing. I wanted to…Writing1 min readWriting1 min read
Dec 14, 2022Member-only“good luck.”In the palm of my hand are two words, neatly printed on a silver Stumptown bottle cap. “Good Luck.” On a day when the wind is thick against an ink-soaked sky, it’s a reminder that luck can be manufactured. Most people go through life hoping for luck to strike blindly…Writing2 min readWriting2 min read
Nov 23, 2022Member-onlybetter days.It disturbs me to some degree. How desperate we are for the high of attention. We crave single moments of acknowledgment like a good drug. The truth is, most creatives will spend their lives in the barely relevant realm. Often overlooked. Anxious about the future. Unsure of themselves and their…Writing1 min readWriting1 min read
