Being young and ambitious is confusing.
You want to make an impact immediately but are told to be patient. You are eager to learn but clueless on how to start. Worst of all, you have no idea where you’ll end up.
When I graduated from college in 2017, I had less than $100 in my bank account, was working a part-time internship for something like $15/hour, and felt like my life was stagnating.
I moved back into my childhood home while my close friends ventured to dream cities like Denver and San Diego. I was an intern hiding my job from LinkedIn while my former classmates posted essays about their illustrious new career in tech or finance. …
It started when I noticed a common trend with posts dominating my feed. They all looked exactly the same.
Heres’ the template:
I no longer see updates from my co-workers. Or articles from fellow writers. It’s all a recycling bin of the same content over and over again, providing very basic (and obvious) “value” borrowed from someone else. …
Josh Richards has 22 million followers on TikTok.
Let that sink in for a moment. His following is more than the population of 47 U.S. States.
Unlike a majority of TikTok users, he has experienced an unfathomable amount of success. One that ignores what 99% of people think they know about brand building.
He doesn’t use traditional PR.
He doesn’t need the help of veteran creative agencies.
And, most importantly, he leverages a platform-agnostic approach to content.
Yes, Richards has 22 million followers on TikTok. But he also has another 7 million on Instagram, 2 million on Twitter, 2 million on YouTube, and a growing podcast audience. …