This is how marketing has changed during the Covid-19 crisis
The Covid-19 outbreak has turned a lot of things upside down. Including marketing. Commercials about restaurants, travel or the latest movies are just not relevant right now.
Businesses have learned that some of their slogans, messages or commercials. are not relevant or even inappropriare. For instance, KFC’s slogan, “It’s finger lickin’ good” is not really finger lickin’ good these days.
Actually, the Covid-19 outbreak has forced KFC to pull it's latest commercial showing a lot of people licking their fingers while eating at a KFC restaurant.
But the crisis is not only about companies not being able to run ads because they have suddenly become irrelevant or inappropriate. The change to branding and marketing is more fundamental. And the Covid-19 outbreak seems to accelerate this change.
