Jonathan BellNew v Existing Customers: Finding The Right BalanceLast time, I wrote about how our lifetime value (LTV) calculations have allowed us to move from working rigidly from ROAS to a more…Jun 23, 2022Jun 23, 2022
Jonathan BellUsing LTV To Be More Aggressive In MarketingHow moving away from ROAS allows us to test and learn quicker.Mar 24, 2022Mar 24, 2022
Jonathan BellCheese Bros: Story So FarJoining Cheese Brothers on a full-time basis was two years in the making. So, when we were ironing out the details, I took a look at the…Mar 18, 2022Mar 18, 2022