Jonathan EarleBrands that use tech to inspire not impress will winTechnology is growing at an astounding pace. Barriers to entry to disrupt a new market are at an all time low; technology costs are…Jul 8, 2017Jul 8, 2017
Jonathan EarleWhy have Virgin Media forgotten to be helpful…There is a graphic doing the rounds on LinkedIn that shows Maslow’s hierarchy of needs with Wi-Fi at the very bottom of the pyramid.Jul 8, 2017Jul 8, 2017
Jonathan EarlePurpose is essential — ignore it at your perilNearly every company understands ‘the what’ they are going to do and ‘the how’ they are going to do it but forget ‘the why’. Why are they…Jul 8, 2017Jul 8, 2017
Jonathan EarleIs doing the right thing important to society or commercially savvy?The recent Oystercatchers meeting asked the question: is doing the right thing important to society or commercially savvy? These are my…Jul 8, 2017Jul 8, 2017
Jonathan EarleReducing customer effort is key to getting the product rightWhen I was in the school cricket team, I used to open the batting with a guy who made batting look simple. It was beautiful to watch and…Jul 8, 2017Jul 8, 2017
Jonathan EarleHow you tame the devil on your shoulder that says ‘you cant….’I subscribe to the daily blog by Seth Godin that often hits a chord with me… and it’s not often I disagree with the sage. A recent post of…Jul 8, 2017Jul 8, 2017
Jonathan EarleWhen yes means no — tell that to Spotify…The battle for customer data is molten hot and only getting hotter with more-and-more brands wanting to not just be able to access your…Jul 8, 2017Jul 8, 2017
Jonathan EarleFalling in and out of love with First DirectThere were a number of things I loved when in my 20’s.Jul 8, 2017Jul 8, 2017
Jonathan EarleAbercrombie & Fitch used to be coolWe all know the story…. company is born, brand is unleashed, laser focused on key customer groups whose needs aren’t being met and before…Jul 8, 2017Jul 8, 2017
Jonathan EarleThe platform to never ending data and richesThe idea is relatively simple — you bring together customers, data and businesses and the more they engage in the platform (your platform)…Jul 8, 2017Jul 8, 2017
