Jonny LongdenMeasuring Engagement & The Dangers of Dwell-TimeI was driven to write this post after chatting to the online marketing manager of a large international company, who told me that…Jun 20, 20171Jun 20, 20171
Jonny LongdenThe Problem with Average Conversion Rate BenchmarksI am often asked what an ‘average’ conversion rate is, especially for e-commerce websites, which people find useful when they want to…Jun 16, 2017Jun 16, 2017
Jonny LongdenHow to create a Conversion Profile for your websiteThis describes a technique which I use in order to understand the drivers behind conversion on a website in a deeper way than web analytics…Jun 14, 2017Jun 14, 2017
Jonny LongdenHow Not to Get Correlation and Causation Wrong in Digital Analytics and CROVirtually everyone will have heard the adage ‘correlation does not imply causation’ — but whilst it may be one of the most anecdotally used…Jun 8, 2017Jun 8, 2017