Jonny LongdenMeasuring Engagement & The Dangers of Dwell-TimeI was driven to write this post after chatting to the online marketing manager of a large international company, who told me that…5 min read·Jun 20, 2017--1--1
Jonny LongdenThe Problem with Average Conversion Rate BenchmarksI am often asked what an ‘average’ conversion rate is, especially for e-commerce websites, which people find useful when they want to…4 min read·Jun 16, 2017----
Jonny LongdenHow to create a Conversion Profile for your websiteThis describes a technique which I use in order to understand the drivers behind conversion on a website in a deeper way than web analytics…7 min read·Jun 14, 2017----
Jonny LongdenHow Not to Get Correlation and Causation Wrong in Digital Analytics and CROVirtually everyone will have heard the adage ‘correlation does not imply causation’ — but whilst it may be one of the most anecdotally used…4 min read·Jun 8, 2017----