Brand building takes time. Your time.
Brand building requires investment. It’s going to need a budget, but it’s also going to need time. Brand building takes time. Your time. For business leaders who already have a busy diary this can often be the biggest challenge. So I’ve been looking at tips on how to make the best use of your time.
A good brand development process — whether it’s building a new brand or refreshing an existing one — starts with questions. Lots of questions. Questions for the owners, the directors, the staff, the customers and anyone else whose opinion is valuable (like suppliers or other businesses you work in partnership with). The answers to these questions will form the foundation for the brand development process. Every decision that’s made should be based on the information learned at this stage. But asking these questions, and listening to the answers, takes time.
So how does a busy business find the time to go through this process, and still get all the ‘normal’ stuff down? There’s no simple answer, but I’ve gathered some great advice on how to make the most of the time you have. If your biggest time challenge is a packed schedule, here’s great advice on how to stop rushing around. There are also three simple suggestions for getting more time out of each hour. Preparation is really important, and this post recommends preparing for your day the night before, to get your day off to a productive start. But not everyone is a morning person, so this article on how to make the best use of your most productive hours is really useful.
Morning. Evening. Afternoon. Brand building takes time. Your time. Where will you find it? If you’re serious about building your brand, you need to start looking.