I love this piece.
Disagree 100% though.
Once upon a time it was easy to raise funds for B2C social. The bar is now higher, and it has many manifestations (team, revenue, and above all traction). If consumers pay for these then nothing will change as everyone will have it and the bar will rise again to justify funding.
I think it’s hard. And it should be.
The fault is not at the side of the users.