Jonathan BriggsWhy has digital not figured more strongly in #brexit versus #bremain?With three days to go before the UK decides whether to stay in or leave the European Union I have been surprised that the role of digital…Jun 20, 20161Jun 20, 20161
Jonathan BriggsWhy do companies struggle to get much out of Google Analytics?I’ve worked with a wide range of retail, educational, publishing, ecommerce and sports clients over the past 15 years and two things they…Jun 17, 2016Jun 17, 2016
Jonathan BriggsJobs to be done by my new Kickstarter project, Analytics CardsI have launched my second Kickstarter project and like the last it is a deck of cards. Last year on almost exactly the same dates I…Jun 6, 2016Jun 6, 2016
Jonathan BriggsA Canvas to Explore Client Agency RelationshipsA version of this post appeared on my blog www.digitaljobstobedone.comMar 11, 2016Mar 11, 2016
Jonathan BriggsB2B JTBD: Functional Jobs-to-be-done will always align with business goals?I’ve been thinking about what happens when we try to apply the Jobs to be Done (JTBD) lens to business-to-business situations. Uncovering…Oct 3, 20153Oct 3, 20153
Jonathan BriggsTeaching people how to conduct Jobs to be done (JTBD) interviewsInterviewing is harder than it looks. TV hosts, such as Oprah and Paxman, make it look as simple as having a conversation but as we know…Jun 1, 20151Jun 1, 20151