Be Seen, to Succeed! SEO and Boosting Your Brand (Part 2)

A short while ago I introduced the topic of SEO (Search Engine Optimization).

https://medium.com/@jonathanferguson_52331/be-seen-to-succeed-seo-and-boosting-your-brand-part-1-ce7939c3815b

Here is part 2; admittedly a little later than intended. Sorry about that!

My first hypothesis about Medium SEO is that keyword tags will generally do more harm than good.

Here are a couple of articles on the topic of overusing keywords:

You might however ask: what about using them in moderation? Surely it is the excessive use (quantitively speaking) or the inappropriate use (qualitatively speaking) that is the problem; not keyword tags per se?

Perhaps. However, it’s important to remember that in recent years, Google has developed its AI to a substantial degree. Search results largely rely on semantic analysis; something which is closely related to the entirety of your article, rather than keyword tags, which are a form of ‘metadata,’ rather than forming part of the actual ‘data’ of your article.

This being so, it is questionable how much good keywords can do, when you articles are already perceptibly valuable and relevant.

Firstly, here are some older articles of historic interest:

Since then, tags have become less relevant, and even risks sapping your potential.

I’m reluctant to say this is a post-keyword world yet; after all, if you have a new site with some fresh content, and are trying to get content, it may work.

However, for my part, I’ve decided to delete all the tags on my Medium articles. It is possible I may have missed some, as Medium is not set up for you to delete all the tags; unlike the blogging platform Wordpress and Blogger. These allow what I would call a ‘tag-centric’ approach, in the sense that you can attack the tags directly, rather than going through each article in your dashboard, one by one, and deleting the tags for each individual article.

The latter seems to be the only option on Medium; or at least, the only option for those without a Medium subscription. I don’t know whether paid Medium users have a tag-centric approach or not. There may be a difference between paid users and free users; there may not. Either way, I’ve used what I am calling the ‘post-centric approach.’

Going through all these articles manually was hard work; the post-centric approach to tag deletion is much more prone to human-error than the tag-centric approach; particularly when you have many, many articles.

I will update you all on how I get on. I will also write some further instalments of this multi-part article on SEO/Search Engine Optimization.

Oh, and one last thing!

I only deleted the tags for articles, not for responses; any ideas why? You can probably guess. Feel free to leave your suggestions below.

I will tell you next time!

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