Retail Recruiting signage with a Call to Action to a Text Chatbot, instead of the corporate career site.

Top 11 Use Cases for Recruiting Chatbots

Jonathan Duarte
Feb 6, 2018 · 6 min read

The recruiting process is filled with manual, redundant, and time-specific tasks that can be delegated to a recruiting chatbot. Incorporating a chatbot into your recruiting workflow can be very easy, and very effective.

Defining a Recruiting Chatbot

First, it’s probably best to define what recruiting chatbots are.
A chatbot is a computer program, that can send and receive messages and perform simple tasks, over multiple messaging channels.
These tasks can be voice requests, like asking Siri or Google Assistant to look up information, or can be a candidate responding to a job ad over text messaging.
Recruiting Chatbots can be deployed on multiple platforms; including, Facebook Messenger, SMS / Text Messaging, and web chat (and more).

Sample Recruiting Chatbots and Tasks

1. Candidate Acquisition with Text Messaging

Over the last 10 years, most larger companies have posted jobs to job boards, with links to apply on a corporate career site. In most cases, 90% of the time, visitors don’t actually apply through this process. They visit the site and leave, without providing any contact info. Chatbots are changing this. With an SMS / Text Recruiting chatbot candidates are given the option to engage your company without the commitment of an application.

Text “Jobs” to 415–980–1270

(The above is a live Text Messaging Chatbot, that includes
Candidate Profile Creation, Pre-Screening, and Meeting scheduling)

2. In-store / Onsite Apply-By-Text Chatbots

With near full-employment hiring managers need to make it easy for candidates to apply for positions. Typical in-store recruiting messaging sends candidates to the corporate career site to apply, where we know 90% of visitors leave without applying. With a recruiting automation solution, candidates can send a text to apply by text to either start an application or get redirected to your career site. Candidates can then enter their contact info, their desired work location, answer pre-screening questions, and even schedule onsite interviews.

3. Candidate Pre-Screening

One of the largest time blocks involved in recruiting is screening candidates. Most of the time, recruiters confirm the candidate's Qualifications, Availability, and Interest (QAI), during a first-round pre-screening phone call. This isn’t scalable. Wouldn’t it be easier to just send a candidate a text message, that leads them through a pre-defined series short questions that pre-screens them for a role? Recruiters could literally send hundreds of these text messages in a couple of minutes, and literally get hundreds of responses in minutes, vs days, or weeks, with phone calls and emails.

4. Automated Message Sequences over Messaging, for quick responses

Text Messaging is by far, the most effective way of communicating with job seekers today. LinkedIn emails aren’t being read or responded to. The open rate for emails is below 14%. Meanwhile, candidates open text messages about 95% of the time and respond quickly. Usually in minutes vs hours or days. Recruiters often need to confirm details, appointments, or communicate quick questions or steps. Text messaging is great for this type of quick, short messages, and candidates love it too!

5. Interview Scheduling

Interview scheduling is a major time-dependent task. Studies show that most recruiters spend between 15–20% of their time scheduling interviews. Simply calling candidates isn’t very effective anymore. Candidates aren’t answering calls from unrecognized phone numbers. Calling candidate in the middle of their current job is inconvenient, and playing the back and forth “what time works for you” is a miserable waste of time for everyone. Automated interview scheduling chatbots via text messaging is great at doing this, though. Imagine a candidate goes through a pre-screening process, and at the end of the process, they are given the opportunity to schedule a pre-screening phone call or even a retail onsite meeting. Try the demo below, that’s exactly what it does.

Text “Jobs” to 415–980–1270

(The above is a live Text Messaging Recruiting Chatbot, that includes
Candidate Profile Creation, Pre-Screening, and Interview Scheduling)

6. CareerChat — Web chat for Candidate Engagement (Live Agent and Chatbot modes)

In the Jobvite 2017 Recruiting Funnel report, only 8.52% of career site visitors actually completed an application. That means that approximately 91% of candidates visited a career site and left without providing any contact information to contact them in the future. Career Chat, in either Live Agent, or chatbot modes, can engage candidates, answer questions, pre-screen candidates, build candidate profiles, and allow candidates to search for jobs and even schedule interview times. The engagement abilities of a webchat solution are almost limitless, and the conversion rates are far superior to most corporate career sites.

Career Chat — with Live Recruiter and Chatbots modes

7. Facebook Careers Page Engagement

Facebook recruiting is becoming more and more popular. Facebook Groups and Facebook promoted posts are generating applicants for many employers. But, once a candidate gets to your Facebook Careers Page, what are they supposed to do? With an automated Messenger Recruitment Chatbot, candidates can “Send a Message” to the Facebook page chatbot. The Messenger chatbot can then engage the candidate, ask for their profile information, show them open jobs, videos about working at your company, and even create Job Alerts, over Messenger.

8. Candidate Experience with FAQs

Candidate experience is becoming critical in today's recruitment marketing. With near full-employment in many areas of the US, candidates more options than ever before. As such, Talent Acquisition leaders need to make it easy, simple, and engaging, during the candidate journey. Recruitment Chatbots can not only engage candidates in a Conversational exchange but can also answer recruiting FAQs, a barrier that stops many candidates from applying. With a recruiting web chat solution like CareerChat, candidates can learn more about the company and engage recruiters in Live Agent modes, or Chatbots in automated modes.

9. Job Fair Chatbot Registration & Reminders

Job Fair Scheduling with a Text Messaging Chatbot

Job Fairs or Onsite recruiting events are becoming more and popular as a way to engage multiple candidates at once, interview them and even provide contingent offers onsite. The problem is generating interest, and then getting a candidate to show up. With a Text-based Job Fair Registration chatbot, employers can advertise their job fair on sites like CraigsList, using a call to action to “Text” your local chatbot phone number. Then, the job fair chatbot responds registers the job seeker, and can then send automated upcoming reminders; including times, directions, and even the option to schedule a specific time to meet.

10. Job Alerts over Messaging

Recruitment Marketing Automation, for most companies, consists of sending automated job alerts via email. Emails have an open rate of about 14% and email job alerts have a click-through rate of about 2% (based on statistics from ). Messaging Job Alerts, however, get 95% open rates and 21% click-throughs.
Messaging is killing email, especially for the part-time hourly workforce. Currently, 25% or more, of the US workforce either doesn’t have or doesn’t use email regularly, to communicate. This number is only getting bigger, as the Messaging-First workforce continues to grow.

11. Employer Branding Content Distribution over Messaging

Engaging the right candidates is becoming crucial for employee retention. Unfortunately, Employer Branding is often expensive and time-consuming because it entails building content (article, blog posts, employee interviews, videos, etc), and then marketing that content to your primary candidate pool. While many companies are doing great at building employer branding content and getting that content on their career site, how many candidates are seeing it? How trackable is the branding content? With chatbots, it’s possible to send automated messages to your TCPA compliant, double opt-in text subscribers, with your latest blog posts, videos, etc. all over multiple messaging platforms.

To learn more about how recruiting chatbots can help your recruiting and HR teams, visit Go, or Text “Demo” to 415–980–1270.

Jonathan Duarte

Written by

I’m a 3X Founder in HR Tech. Currently building Recruitment Chatbots and Automation and AI on ‘s Universal Messaging platform.

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