Great article. I guess that should give Google a strong incentive to help drive traffic towards small businesses instead of large corporations (which is what it has been doing so far).
If companies start getting too big and too few, then people will start searching directly from those few companies’ websites instead.
It’s Google own fault that it made the internet like this. Their backlink-based ranking algorithm was bound to turn the internet into a winner-takes-it-all popularity contest. Ironically they might end up getting devoured by the monsters they created.