All Your Content Are Belongs to Facebook Revisited

or And The Envelope Says…

So Instant Articles launched. Interesting that FB specifically mentions publisher keep their own ads, and views count towards Comscore ratings. I strongly suspect that these were publisher demands, rather than FB initiated features. It certainly sounds like FB isn’t directly profiting from the articles, but the publishers continue to profit from their own mobile monetization efforts. It doesn’t sound like a bad deal for publishers at all.