
This might appear to be a stable stalemate, but I pose the question in light of Facebook’s frantic attempts to get Messenger to catch on in the US: how long can the phonebook live without the phone? Much like Faceb…
In the world of traditional marketing, massive spending on distribution used to compensate for sub-par products. Increasingly, not even the largest or the most creative product launches (think Super Bowl) can create scalable, repeatable and sustainable ways to grow the business if the product isn’t something with a good market fit.