In December we released MetaKnight — a search-engine-optimization (SEO) plugin for our go-to CMS Kirby. Let’s tell you all about it.

For those of you without any knowledge in this field, let’s start with a (really) short introduction to Kirby:

Kirby is a wonderful piece of software, that makes it easy for our clients to create, manage and update content on websites (CMS). But it does not do search engine optimisation out-of-the-box.

So after having created a few developer-focused Kirby plugins over the past years, we wanted to build something that also made maintaining Kirby-based websites easier for our clients (and other Kirby users).

During one of our company-wide hackdays a few people got together to think about plugins, that would…

The story behind the Vision Implementation Canvas

Last month we made one of our in-house tools, the Vision Implementation Canvas, available to everyone—this week we’ll share the story behind it.

A year ago we were approached by a well-known German manufacturer. Together, we set out to re-imagine their core digital product — an undertaking that required not only a product vision (something we almost always define at the beginning of a project) but also a way to share and discuss this vision with a wide range of internal and external stakeholders across many organisational units.

We knew, we needed a tool that would allow us to quickly…

Put your vision to work

Hi, my name is Jon and I am a strategist at This is the first part of a series of articles in which we share the tools we use to build products.

Companies spend a lot of time and money on vision statements. A vision statement should be “a vivid, credible image of an ideal future state” that comes from “deep, emotional commitment to doing things differently.”¹

When used properly a vision statement is a powerful tool. It can make management decisions easier by grounding them in a bigger cause. It can enable seamless collaboration between departments because everyone…

We switched our entire development setup to and we’re not looking back. Here’s why.

Hi, my name is Jonathan and I have been with as a freelance front-end developer for the past 6 months. This week I am taking over the reigns from Harry to write a post about what I have been working on for the past three weeks.

Over the past year grew from a team of just 4 founders to a company of nearly 15. It happened organically but much fast than anyone had anticipated. To keep things running smoothly, we made the decision to standardize processes that were kept rather informal before.

A couple of weeks ago we…

Jonathan Muth

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