Jonathan PowellWhy You Shouldn’t Pay Per Word for Your ContentPaying by the word used to make sense. In fact, it used to be the standard.Sep 25, 2019Sep 25, 2019
Jonathan PowellCopywriting Tips for Killer ContentWhen it comes to modern marketing, good copywriting is at the core of nearly every business seeking to take advantage of their online…Sep 25, 2019Sep 25, 2019
Jonathan PowellA Facebook Page is NOT an Alternative to a WebsiteWhen it comes to business, Facebook can be exceptionally effective in several ways. Outside of offering insightful statistics, solid ROI…Aug 5, 2019Aug 5, 2019
Jonathan PowellA Social Media Mistake Your Business Might Be MakingFor many businesses, social media seems like it should be easy. Put up a Facebook post here, a LinkedIn post there, Tweet and hashtag, and…Aug 5, 2019Aug 5, 2019
Jonathan PowellTips for Finding a Content AgencyIf you’ve already started your search, you can likely see it’s not that hard to find a B2B content agency. But finding the right content…Aug 5, 2019Aug 5, 2019
Jonathan PowellWhat is Content Strategy?Shareable. Snackable. Viral. SoLoMo. SEO. Hyperlocal.Jun 24, 2019Jun 24, 2019
Jonathan PowellThe #1 B2B Content Marketing Strategy FailSo, you’ve come up with a topic, done your research, and created a fantastic piece of content, perfectly aligned with your inbound…Jun 17, 2019Jun 17, 2019
Jonathan PowellThe content journey: How to guide your buyer through the sales funnel | Impressa SolutionsModern sales and marketing have come a long way from the antiquated door-to-door, catalog-wielding, and cold-calling precedents they used…Apr 29, 2019Apr 29, 2019