There are amazing lessons we can learn from social, from the types of content people find compelling to vast changes in they way they want to interact with brands and consume content. There is far more to learn here than in traditional printed direct mail — so why do we still look there for our strategy?
Email isn’t dead, but your strategy might be
Elliot Ross
191

I find one thing email is doing better than social feeds is grouping content and maintaining a strict chronological timeline, a feature that many social apps/sites started with but moved away from, much to my, and others, dissapointment.

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