Apple has always been big on privacy, and iOS 14 is taking it a step further by requiring all apps to obtain permission from you before tracking you. In addition, you’ll now choose to share your approximate location with apps rather than your exact location.

What does this mean for the ad industry?
What does this mean for players?
What does that mean for game studios?
Answer: The future will all be opt-in.

We live when everything we do, everything we say, and everything we write is locked in time forever. …

Photo by Clem Onojeghuo on Unsplash

You have just a few seconds to impress. How will you make your brand count?

The time has come for brands to rethink how they advertise via digital channels. Creating a website and posting on social channels are great ways to monetize your offering, but as over a third of people around the world own a smartphone and spend an average of five hours a day (per person!) on their mobile devices and over six hours per week in mobile games.
Tapping into this monetization opportunity would be a “game changer” — pun intended!

And yet, when it comes to advertising in mobile games, the struggle is real. The human attention span is already at…

Jonathan attias

Co-Founder & CEO at Sayollo

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