The Kickstarter campaign closed on Friday, finishing with a total of $4,976. For a month of effort on otherwise unknown product (and with a completely novice sales team of one), it’s actually not that bad. On average, I sold one unit per working day. That leaves the campaign a long…

Yesterday, I reviewed what people have said as I’ve tried to sell them GoBoards over the last month. There’s a sort of implicit feedback lurking in live demonstrations, and it seemed a good idea to put it all in one place then try to make something of it. “Would you…

I guess this is what my grandfather would call character building. There’s four days left in the campaign, we remain at 11% funded, and making all the calls I can squeeze in before we hit deadline. All the other leads I have in the pipe are cooling down rather than…

The purpose of this little exercise is to try and bring the GoBoard to market — which I’m defining as fulfilling my first order. The initial plan was to get lots of orders, and therefore lots of money, get a production line set up in China, and push go. With…

I’m well into week 7 of this little experiment, and it’s been a rollercoaster. I’ve learned more in the last few weeks that I could’ve imagined when I walked out the doors at Xero. This post is about what I’ve learned in my mainly failed attempts at online marketing, and…

Today was the day I made the calls. Heaps and heaps of them. The whole day was set aside. I had the house to myself, all set up, phone at the ready. List of contacts, phone numbers, names, websites. Everything was perfect. What could go wrong? School holidays. I was…

Two weeks in and two weeks left in the campaign, sitting around 11% of the funding total. Would need to sell about 12 a day, everyday from here on in to crack the $40,000 target. Not impossible, but very hard work. Got a new source of leads today, about 700-odd…

One sale booked, another in progress, a place in a shop, and on a website. Big day. One sale booked, and another in progress. Managed to go do a demo with one of the industry training organisations today. Got one sale on the spot which was awesome, and the potential…

30 days — been cracking away at this for 30 days now. So I thought I’d take a wander down memory lane. Kinda cause I want to see if what I’ve done is more or less than what I’d get done when I wasn’t working for myself. Week 1 Getting…