Jon BurkhartBALLSY Or BALLS-UP? March Round-UpMarch was a big month for real-time marketing and for me professionally. Brands went nuts about a black and blue or white and gold dress…Mar 30, 2015Mar 30, 2015
Jon Burkhart“I Was Balled To Bits For A Silly Tweet I Didn’t Write” & Other Confessions From My Brand Balls Up…When I do workshops I operate on the principle that only 10% of what I say will stick — if I’m lucky. That’s why I go out of my way to make…Dec 1, 2014Dec 1, 2014
Jon BurkhartTop Bendy Iphone Tweets Based On My Speed, Story and Surprise CriteriaAfter our book Newsjacking was published, I’ve been in damage limitation mode for the last year or so. Why? Because brands have taken a…Sep 26, 2014Sep 26, 2014
Jon BurkhartTop 8 Royal Baby Tweets That Connected With Me Emotionally (Plus 3 That Pissed Me Off)Brands hijacking the Royal Baby last time drove me to dispair. I had just launched my book Newsjacking and I looked for 8 hours for brands…Sep 9, 2014Sep 9, 2014
Jon Burkhart8 Quotes From Hacker Maker Teacher Thief That I Emotionally Connect WithOne year after my book Newsjacking was published, I started to feel guilty about brands hijacking cultural events that had nothing to do…Sep 2, 20141Sep 2, 20141
Jon BurkhartWhat Brands Can Learn From World Cup Memes Should Brands Put Emotion, Participation and Shock In Their Real-time Toolbox? Jul 16, 2014Jul 16, 2014
Jon Burkhart13 World Cup newsjacks that give me hope If brands study these photos, they will hopefully reassess their real-time marketing efforts. Jul 14, 2014Jul 14, 2014
Jon BurkhartComedians Vs Brands Showdown: Tweets As They Happened In The Brazil-Germany MatchProof that comedians are much more real-time than brands sadlyJul 10, 2014Jul 10, 2014
Jon BurkhartTop 5 Ways To Brand Troll The World Cup The Real-time Content Labs Guide To Making Sure You Piss Off The Ones You’re Trying To Reach MostJul 9, 2014Jul 9, 2014
Jon BurkhartWhy brands should make games & products in hours instead of inane Suarez bite tweets in minutes Stop the crap tweets. Newsjacking needs to go 2.0Jul 5, 2014Jul 5, 2014