The Principles of Iteration

A Dedicated Stance on Always Changing

Most people don’t ever turn their great ideas into actual products simply because they never bother to take the first step. Maybe they feel lazy about embarking on a huge journey. Maybe they’re afraid to fail. Fear can be paralyzing. It’s so easy to succumb to the voices in your head alerting you to all of the things that could go wrong… or why you can’t afford it… or why your boss won’t go for it… or that you just don’t know where to start.

Building products can seem like a daunting task if you think about everything that has to happen. But if you take it one step at a time, and surround yourself with the right like-minded people, it’s not as massive of an undertaking as you might think. Not to say that you won’t crash and burn. You might! But you have to be willing to fail, over and over again. This very thing is what separates the builders, creators, and doers from the mere dreamers and talkers.

These are the Principles of Iteration. Feel free to steal it for your own product ethos.

Want to keep going? Read our book Got Ideas? How to Turn Your Ideas into Products People Want to Use, which takes novice product-makers through the journey of creating great, user-friendly digital products from the thin air of their imaginations. Available in hardcover, paperback, ebook, and audiobook, it’s a hands-on, practical manual for aspiring entrepreneurs and intrapreneurs.