Jones + Waddell – Medium

Jones + Waddell

Jones + Waddell

Avoid Ad Bots at All Costs

The second in a multi-part series about digital advertising and the scourge of ad bots

5 min readFeb 28, 2020

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Avoid Ad Bots at All Costs

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Jones + Waddell

The 3-Headed Cerberus of Digital Ads: Bots, Viewability Standards, and Ad Blockers

The first in a 5-part series about digital advertising and the scourge of ad bots

4 min readFeb 25, 2020

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The 3-Headed Cerberus of Digital Ads: Bots, Viewability Standards, and Ad Blockers

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Jones + Waddell

Learn to Hug Your Haters

“Not answering a complaint decreases customer advocacy 100 percent of the time.” — Jay Baer

4 min readFeb 20, 2020

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Learn to Hug Your Haters

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Jones + Waddell

Using Facebook for Mobile Ad T

With sophisticated geotargeting options, Facebook ads do a great job of targeting based on location data.

2 min readFeb 19, 2020

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Using Facebook for Mobile Ad T

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Jones + Waddell

Estée Lauder and Grassroots Marketing in the Days Before Social Media

Had Estée Lauder come of age in these days of Instagram influencers, she no doubt would have rivaled the best of them.

2 min readFeb 14, 2020

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Estée Lauder and Grassroots Marketing in the Days Before Social Media

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Jones + Waddell

Keeping Digital Advertising in the Game

As a purveyor of hip and affordable clothing for the digitally native generation, UNIQLO wants you to know that it’s not just an apparel…

2 min readFeb 6, 2020

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Keeping Digital Advertising in the Game

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Jones + Waddell

Outdoor Voices #doingthings the Grassroots Way

With cheeky ad slogans that confront the “Just Do It” mentality of the Nikes of the world, OV has made a name for itself as “the “the…

3 min readFeb 6, 2020

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Outdoor Voices #doingthings the Grassroots Way

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Jones + Waddell

How a Grownup Doll Spoke Directly to Kids

Ruth Handler was one of the first toy-pushers to market a product to children instead of their parents.

2 min readJan 30, 2020

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How a Grownup Doll Spoke Directly to Kids

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Jones + Waddell

A Solid Product, Sweat Equity, and Scrappy Grassroots Marketing

Hard to believe in these days of venture capital, but in the ’90s, Kate Spade took off without venture money or loans. Sweat equity…

2 min readJan 28, 2020

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A Solid Product, Sweat Equity, and Scrappy Grassroots Marketing

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Jones + Waddell

That one time Southwest Airlines altered the airline model

Today, Southwest Airlines is one of the biggest airlines in the world. But when Herb Kelleher founded the airline a half a century ago, his

4 min readJan 24, 2020

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That one time Southwest Airlines altered the airline model

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Jones + Waddell

Jones + Waddell

Justin Jones: strategy leader at a full-service digital agency. Scott Waddell: technology leader at a media-operating company. UX junkies, iterators and authors

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