Last night in Glendale, after hearing Jared Spool give an extraordinary talk about the growth of a new domain for design from screens and applications to organizations and ecosystems, I spoke to several leaders in the local UX community whose design teams are either facing layoffs and reorgs or are being wildly misallocated in terms of abilities and impact. The crux of Jared’s message was clear: design is much broader than pixels and the tools of design can have much greater impact when allowed. Through the example of the erroneous Hawaii Missile Alert, he stated that “Design is the rendering…

Jon Fox (XD)

Director of UX, Product Usability and Mobile App Design Expert. Sometimes Photo Guy. Exploration. Discovery. Creativity. Design.

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