Where’s the (Sustainable) Beef?

A Scientist’s Journey Advancing Beef Supply Chain Sustainability to Incentivize Conservation & Climate Change Solutions

Looking to the west on the Diamond A Ranch (formerly Gray Ranch), New Mexico, Fall 1995. Peloncillo and Chiracahua mountain ranges in the distance. Photo by Jonathan Gelbard

Grassland scientist, Dr. Jonathan Gelbard, of Conservation Value Solutions and Conservation Value Institute has been working for years to help define sustainable beef production and develop incentives for ranchers, farmers and other supply chain stakeholders. He was lead scientist for the