…you just said. ‘Funny’, ‘cheeky’, ‘smart’ and ‘free’ suggest charisma, a kind of creative vivacity. ‘No nonsense’ suggests severity, austerity and rejection of the frivolous. You’re trying to personify the brand — OK, well, picture someone who is funny, cheeky, free…and no-…

The Worst Mission Statement Of All Time
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Daniel Maier
Jon Green
Jon Green
Feb 24, 2017 · 1 min read

No, not particularly. I was around in the Sixties, and I remember people who were all of those adjectives. They were free-thinkers, cheeky — and would take no crap from authority figures, which is about as “No-nonsense” as you’re going to get.

    Jon Green

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    Jon Green

    Entrepreneur, businessman, techie, flyer, writer, star-gazer, rocket scientist. 'To write a profile: / One hundred and forty chars? / Only haiku works.'

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