Photo by Chris Liverani on Unsplash

On January 2, 2020, I sold my software company, ZoomShift. Despite having a great salary, and the flexibility to live the 4-hour workweek, I decided to exit the company that I worked on for nearly a decade.

From external appearances, I was living the American dream. We built and grew a profitable bootstrapped SaaS (software as a service) business from nothing.

But inside, I was struggling.

A Long, Slow Ramp

The journey to the sale was long, slow, and difficult.

From the beginning, we struggled to find a groove. For years, we split our time between our agency, Tailwind Creative, and ZoomShift.

Running both…

The Light Phone 2 is dope.

I love the premise of The Light Phone company. They believe that by leaving behind your smartphone, you will spend more quality time on the most important things.

I agree with them.

I’ve been trying to leave my iPhone in the other room after work so I can be more present with my family.

But I’m still spending tons of time on my phone. After the kids go to bed, I’m back on my phone. When I wake up, it’s the first thing I check.

Here’s a screenshot of the amount of time I’ve spent on my phone in the…

Photo by Mike Wilson on Unsplash

I miss a lot of layups; it’s demoralizing.

When I miss a layup, it gets in my head.

I take fewer shots; afraid of what people will think if miss them.

One negative thought leads to another, and before you know it, I’ve stopped caring about the game altogether.

This spiral is something I experience on a regular basis off the court, too.

Something small can set me off, and I begin to think off all the negative things in life. I focus on the ways that I am failing and recoil in fear.

As my negativity snowballs, it becomes…

Photo by Sam Mgrdichian on Unsplash

“You’re wrong,” he said.

My heart raced, my stomach flipped, and my face turned red.

“Well, that’s up for interpretation,” I said.

“No, you’re wrong,” he said, again. This time he explained my mistake, plainly, and I retreated inside.

I walked away, feeling embarrassed and shaky.

I hate being wrong.

I even feel defensive when someone disagrees with me.

Why? Because when someone tells me I’m wrong, my ego flares up.

I go into fight or flight mode and try to protect my ideas or beliefs.

It doesn’t matter what the issue is. …

Photo by elizabeth lies on Unsplash

I started as a music education major in college. Why? Because I liked music. Did I want to be a band teacher — wrangling high schoolers and organizing performances? Nope. I didn’t think about life on the other side.

So often, we romanticize the other side. We dwell on how much better our lives will be when we reach our goals or pursue our passions. And, we become blinded by an idealized image of our next project.

How can we think more objectively about what we really want to do?

To get clear on this, ask yourself, what does my…

Photo by Pablo García Saldaña on Unsplash

Sometimes I feel really lost. It’s a first world problem, I know.

The feelings I wrestle with all tie back to passion. What am I passionate about? I don’t know anymore.

In a lot of ways, I’m going through the motions.

I haven’t always felt this way. I’ve been passionate about things in the past. I’ve been really into music, photography, videography, design, marketing, and programming.

But my passion for every one of these things faded over time. Why? Because they all became a means to an end. …

What the heck am I listening to?

I was in the car last night listening to the radio because I don’t have one of those fancy phone adapter things. My Town & Country is old school that way.

I realized, after about a minute of listening, the song was terrible.

Unoriginal, plastic, and inauthentic. I could go on and on.

I sat there, listening in disgust, when I realized something; I could smash the all-powerful seek button to switch stations.

And so I did. With much gusto.

Seek. Seek. Seek!

Our lives are filled with so much noise, and most…

Looks like an amazing way to break a fast! Photo by Niklas Rhöse on Unsplash

I was intrigued by intermittent fasting years ago when I heard about Hugh Jackman’s eating regimen for The Wolverine.

At the time, intermittent fasting wasn’t very popular. I tried it for a few days but got cold feet after a friend scrutinized me for skipping breakfast.

“Breakfast is the most important meal of the day!” he said. And, “You should be eating every 2–3 hours so you increase your metabolism”.

I conceded and quit fasting.

Fast forward to today. Intermittent fasting is one of the trendiest topics in health. And skipping breakfast is no longer taboo.

This is a guest post by my wife, Grace.

Seeing this picture was one of the most important moments of my life.

This is Charlie and Evelyn as embryos when they were six days old.

A year ago today Jon and I woke up early and headed to Chicago to implant our last two embryos.

We had gone through IVF (in vitro fertilization) in October and I miscarried the first two embryos and only had two left. As we drove to the clinic, I was afraid, excited, nervous and hopeful. This was it.

Throughout our journey of secondary infertility I…

My dad died a year ago today. I was by his side while he took his last breath. Watching him die was one of the hardest things I’ve been through.

My dad was a good man. You won’t find anything about him online — no ‘recommends’, ‘likes’, or ‘followers’. But he made a significant impact for the DNR in Southeast Wisconsin and in the lives of many people in Burlington, WI.

My dad was who I hope to be. He loved God, his wife, his family, his church, and his job. …

Jon Hainstock

Married to Grace. Dad to June, Charlie and Evelyn. Co-founder of ZoomShift.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store