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Like you have accomplished, organizations can align their brand and business strategy by creating a Share Purpose across their organization that drives competitive advantage, growth and profitability by giving employees a reason to believe and customers a reason to buy.

http://www.brandculture.com/insights/shared-purpose-uniting-brand-and-culture-to-drive-business-performance/

But you can’t define a real sense of purpose with a grab bag of jargon.

http://www.brandculture.com/calling-bs/calling-bs-5-purpose/

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