Designing Moods

Product design — from the Tesla, to the iPhone, to the Nest thermostat, makes life bubble and shine. It’s thrilling to see and touch something new, different, and aesthetically charming.

Remember the last time you bought something just because you wanted it? The cool sizzle of the shape, color, feel, smell, the essence of the thing itself? Product design shapes our experience. Today’s SmartUp.

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