Let me start off by sharing a story.
Last Thursday a VP of Sales for a major publicly traded technology company called my office line and left me a voicemail.
“Hi Jon, this is Matt, I wanted to reach out and touch base with you and see if there is anything I can do to assist with any of your current projects. It has been a few months since we have talked, and like I said, I just want to touch base with you. Please give me a call when you get some time to discuss.”
He then sent me an email,
“Hi Jon, I just left you a voicemail as well, I wanted to reach out and touch base with you and see if there is anything I can do to assist with any of your current projects. It has been a few months since we have talked, and like I said, I just want to touch base with you. Please give me a call when you get some time to discuss.”
The voicemail and email were nearly identical, which would be ineffectual and annoying no matter what was said, but even worse he literally did not say a single interesting word, statement, and provided absolutely 0 value or hook.
I shared this story to illustrate that poor follow up skills are not just a problem that affects “rookie” sales professionals. This was the VP of Sales for a major technology company, and this was the best follow…
