Twelve months and dozens of interviews with sports fans from all over the world.

I’m John, a UX Researcher based at Pulselive. I’ve been with the company just over a year, and throughout that time, I’ve run a lot of research sessions with fans from all over the world who are interested in a whole range of different sports.

Part of the research team’s job at Pulselive is to help our design and product teams make informed decisions based on solid research. …

Part 2: Facilitation and Structure.

RITE (Rapid Iterative Testing and Evaluation) on testing day.

This article is part two of two. Read the first part here, where I write about the reasons for running a Design Sprint in my organisation.

This article covers some of the general things you might want to consider when leading or facilitating a Design Sprint. The second half details how we ran each day.


Sprints are an excellent tool that can allow your team to solve problems for your users. The key word here is team.

If you are going to run a successful Sprint, you need a facilitator who can help guide the group throughout the week. In…

Part 1: A different pace.

Sketching on Day 2 of the Sprint.

I joined the UX Team at Alzheimer’s Society 4 months ago. The Society is the largest dementia charity in the U.K. and is a key source of support for many up and down the country.

It’s a massive organisation, but, in UX, we’re currently a team of two. This means that we have to carefully balance our project load as we cater for many different projects and departments within the organisation.

The following is a case study detailing a UX redesign of an online learning platform for healthcare company Oviva. The case study has been produced with their permission. A team of four UXDI students, including myself, at General Assembly (London) worked on this project for 2.5 weeks.

Oviva is a European dietetics healthcare company that specialises in remote, one-to-one coaching and care to its patients through use of the Oviva app and their online learning platform. Their user-base, which consists predominately of those aged 55 and over, are usually referred to Oviva by their local doctor’s surgery.

Our brief was…

The following is a Case Study from a task set during the UX Immersive General Assembly Course — London 2018.

The Struggling Artists

Outside of my studies/work, I’ve always been an inherently creative individual. I’m lucky enough to have met and worked with a lot of people over the years who have inspired me through their own art, and are really talented at what they do - whether that’s painting, documentary making or performance art.

Unfortunately it’s often hard for unestablished artists to get their work noticed, even if their work is worthy of it, and that’s always felt like a bit of…

The following is a Case Study of a mock client project during the UX Immersive General Assembly Course — London 2018.


Working as a group of three, we received a mock brief from the V&A seeking to improve visitor engagement.

The Museum of Childhood is one of two V&A museums in London. The MoC has been around in some capacity since the late 1800s, but really began to dedicate the site to children in the 1920s. Today, it houses the largest collection of children’s objects in the U.K., and hosts daily workshops and art classes for children.

Our opportunity was…

The following is a Case Study of a mock client project during the UX Immersive General Assembly Course — London 2018. This is the first of many case studies that I will post here as part of the course, as I continue to refine my skillset as a UX designer.


Initially working in a small group of 5, we received a brief to create an e-commerce site for a small, indepedenent pet supplies store in East London.

The store, Happy Paws, has been ever present in the neighbourhood for over 30 years. They’ve now made the decision to make the…

John Dickens

UX Researcher at PlayStation. Previously at Pulselive + Alzheimer’s Society.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store