we need to build our own capabilities as services designers to help organisations get services delivered. And we need to stick around during implementation to make that happen.
Death by double diamond
Kate Ivey-Williams

Yep. But don’t throw the baby out with the bathwater. Although Double Diamond comes from the waterfall world of industrial design, it can be used to good effect in the rapid, iterative world of digital products. The goal is to do just enough strategy/design to start building, then continuously respond and adapt as you learn by doing. http://jonnyschneider.com/blog/using-the-double-diamond-for-product-strategy-and-development

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