A new data model built to identify why people are accessing the Financial Times has highlighted the impact of recent market turmoil on how subscribers make use of the FT.

The ‘user modes’ model is a framework for identifying the purpose of a site visit. A user can exhibit a range of ‘modes’ across their different visits; for example, they might be researching at work but browsing headlines and news stories to stay up-to-date at home.

The model “gives us more of a clue as to why a user is accessing various parts of the site. Two people could be…

Jono Hutchison

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store