His Tweets are re-Tweeted with rebuttals and indignation. This is energy wasted.
How to stay sane if Trump is driving you insane: Advice from a therapist.
Robin Chancer
4.6K259

I’m not sure I agree fully with this point. Not about re-tweeting. But “Replying” to Trump gives you access to an audience of 16 million. We need to change the narrative, and this is one of this country’s biggest platforms and most engaged audiences. Information is the only way to win this war. The Republican establishment has built a communications network that likes of which has never been seen. Google “Inverted Pyramid” by former Senator Bill Bradley, written in 2005 after Bush beat Kerry. It is an excellent analysis of the Republican communication machine and how it gives that party a distinct advantage. It was astonishing to see the GOP pivot and use this machine to support a candidate it absolutely despised. Democrats have nothing remotely comparable. So, right now, Trump’s Twitter feed is a platform that, if used properly, can be hijacked. The key phrase, of course, is “if used properly.”

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