The online shopping industry is growing at an unprecedented rate. It is estimated that retail e-commerce sales worldwide will more than double between 2018 and 2023, surpassing 6.5 trillion U.S. dollars in 2023.
This trend opens a massive growth opportunity for e-commerce brands. However, with the increase in online shopping, comes increased competition.
With thousands of companies competing for the attention of the same shoppers, customers now expect much more from their online shopping experience.
This means e-commerce brands must distinguish themselves from the rest of the pack to gain a competitive advantage. It’s no secret that personalized marketing is…
Gone are the days of mulling over a purchase for hours on end. Thanks to technology, the market now moves at record speed.
Within minutes, shoppers can now perform extensive research, choose a product, and head to the check-out cart.
This is great for shoppers, especially those with little time to make a decision. But for website owners, this means less time to engage their site visitors.
There are two ways visitors can find products on your site. The first and more direct way to find a product on your site is for visitors to use your search bar. …
In today’s digital world, virtually no question goes unanswered.
Every day, there’s more and more content to keep us informed and entertained. By 2020, there will be 40 times more bytes of data than there are stars in the observable universe. And all that information is a great thing — but in some ways, it can be stifling.
When the answers are always right at your fingertips, you stop relying on your own sense of creativity.
To a certain extent, creativity is innate. But the brain is a muscle, and different parts of it require exercise in order to function…
I had my first retail job when I was just 13.
I was living in a sleepy suburb of Washington, D.C. that didn’t have many businesses at the time (now it’s a booming city of its own). But we did have a mom & pop toy store called Lowen’s. I didn’t know anything about sales, but like any kid I loved toys, so I kept bugging the manager each and every week until he finally agreed to take me on for the summer.
People process information and learn in all kinds of different ways.
For example, some people are auditory learners. They need to listen to something and hear it in order for the information to “stick.” Other people are visual learners, and need to see the information physically drawn out — or be the ones to write it down themselves. And, of course, people display different preferences for finding what they want at different times.
How we, as human beings, discover and internalize the things we hear and see in the world is a fascinating process.
That’s why you can’t really have…
It’s no secret that a great user experience is the key to attracting and retaining customers.
There are plenty of articles out there highlighting the obvious UX design must-haves: “offer real-time support,” “create a good 404 page,” “have a working search function,” “make sure you have a quick load time,” etc. However, a good user experience goes way beyond visual cues and basic functionality (though these are certainly important). In 2019, good UX is all about how quickly you can deliver the most relevant experience to the user in the moment.
With that in mind, here are a few things…
When was the last time you channel-surfed to figure out what to watch?
It’s probably been a few years, right? But less than a decade ago, almost everyone watched live TV — either cable or network broadcast. Then in 2007, Netflix launched its streaming service and AppleTV was released, catalyzing a major shift in how we watch TV. Hulu and Amazon also launched streaming services, and a number of other smart TVs were released, including Roku and Amazon Fire.
By 2017, 28% of US adults cited streaming services as their main method of watching TV. …
Collecting clickstream data to improve a company website is nothing new.
Every company hoping to compete in the digital age understands that without data, it’s impossible to understand what’s important to consumers on the web. You need this data to report patterns, trends, and pathways to a given page, product, or purchase. Since the early days of the web and eCommerce, businesses have used A/B testing and other forms of analytics to examine the user’s journey, determine different layouts, and optimize their websites.
And while traditional data collection is crucial if you want to provide recommendations that appeal to your…
There isn’t a company leader out there today who doesn’t realize that their ability to harness and interpret data will make or break their business. When it comes to data analytics, the bar is constantly being raised. What was a theoretical concept just one year ago is now mainstream practice in major tech companies. Leveraging data to become more AI-driven is (or should be) on every CEO’s mind.
In fact, research suggests that by 2020, 30% of digital commerce revenue growth will be attributable to Artificial Intelligence (AI) and analytics.
As a content marketer, imagine if you were able to…
For years, people have been saying that email is dying out.
And it’s easy to see why.
With so many other ways to reach customers — like Instagram, Twitter, Facebook, and the like — many marketers and business owners wonder, is it still worth sending email? But as Mark Twain said regarding a false obituary printed in London in 1897, “The reports of my death are greatly exaggerated.”
The stats make clear that email isn’t going anywhere.
912,909 emails are sent every second, meaning over 3 million emails per hour. With over 2.6 billion active users and over 4.6 billion…
4x startup CEO. AI, CX and Digital Transformation.