Today we live in a confining bubble where our online social networks and the publications we frequent tend to focus our attention on a few things, offering a very narrow view of life. Rover is about exploration. We want to bring you something new and fresh that lets you expand and grow as a person. When we stop discovering, we stop living and begin existing.
“Why” is very important and I think deserves its own blog post. It all comes down to understanding what you want your customers and users to start doing more/better and then coming up with a hypothesis of what are the most important things you can build to get a step closer to achieving that