Jon Steinberg

President & Chief Operating Officer @ BuzzFeed


The long run is simply a collection of short terms


The long run is simply a collection of short terms. The long term is a fiction. No one lives in the long term; there really is only the now.

Everyone talks about the long term as if it was something great and the short term as if it was were the land of the foolish. Let me assure you it is not.


The Consumerization of Everything

First Hardware, Then Software, Now Marketing


People have long talked about the consumerization of information technology — that people want to bring their iPads and other consumer technologies to the workplace. This has pushed IT departments to support everything from iPhones to Dropbox, because people have come to expect the…


News Monetization and Mobile are Issues from the 1800s


Michael Schudson’s Discovering the News is a compelling history of the rise of newspapers that almost directly mirrors the…

Publications edited by Jon Steinberg

Thoughts and debates in online advertising

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How Do I Write?

The Travel Section Was the Original Animals Section


In A.M. Rosethanl’s 2006 obituary in the New York Times, Robert McFadden explains of Rosenthal’s tenure as managing and executive editor:

By the end of the 1960's, The Times, despite a distinguished journalistic history, had a clouded future. Its reporting and writing were widely regarded…

Asynchronous Two Screen Viewing


When we talk about two screen viewing, we typically mean a person is watching television and a second screen (i.e. an smartphone or tablet) at the same time…


The Data Sniff Test


I was watching CNBC yesterday morning, who was reporting a New York Post story based on a third party data report that Instagram lost 25% of its user base in a matter of…


The Banner Has Been Unchanged for 18 Years. That’s the Issue.


This may, in fact, be the first banner ever created - AT&T advertising on Hotwired in 1994, 18 years ago.


Having a Mobile Strategy is Like Having a Laptop Strategy 20 Years Ago


Having a mobile strategy understates the importance of mobile. It’s like having a side dish of steak. It…


Don’t let the unchosen bother you


In being part of a team that’s building a company there will always be a long list of opportunities and tasks. That you should pick the most important ones and focus is obvious. A harder state to obtain is to not let the things you aren’t focusing on bother you.

Saying a process, particular marketing material, project, or product can wait…


I Drove With a Parking Brake on in a Presidential Motorcade


When I was an undergraduate, President Clinton came to give the commencement address. They asked for volunteers to drive the…