Realizing this, the team shifted their focus from MAUs to increasing the number of new weekly active pinners (the people who use Pinterest to pin or repin something new on the site that week — Pinterest’s core action). Instead of being responsible for users until the moment of sign-up, they were responsible for new users and their early experience on Pinterest.
Five Lessons from Scaling Pinterest
Sarah Tavel
2.9K66

Great point. It’s probably worth noting that a lot of teams don’t reach that point, and keep measuring conflicting stats with conflicting goals and very little communication. Definitely unhealthy.

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